i was recently reading how microsoft is to spend millions for advertising. one statement that really caught my attention was their claim that with apple it is either, ‘the iway or the highway.’ that statement is quite funny to me. let’s find out why…
microsoft has long claimed that apple is a closed system that forces you do buy everything apple, that users are locked in, forced with no other choice. really? let us look at an mp3 player called the ipod. anyone can own one- even pc users. the only ‘locked in’ part is attributed to the fact that only itunes can put music on your ipod. microsoft made many statements letting people know that you are forced into one apple program.
now what about another mp3 player, the zune. where as itunes can transfer tracks, movies, photos and notes from your pc or mac to your ipod- this can only be done on a pc with the zune. who is really locking you in? the only way to do this on a mac is by getting an intel based mac and installing windows on it. again- locking you in, right? seems a little hypocritical.
on an intel mac you can choose the os x operating system, xp or vista, or both. how many microsoft platforms allow you to install another operating system? oh, that’s right- none. does that mean you are locked in? apple currently makes safari, itunes and quicktime for pc as a free download, and microsoft makes internet explorer and media player for mac for free too. more pc users are using itunes then mac users using media player, though. apple asked micorsoft to work together to put ms office on the mac, however, i do not know of iwork going onto the pc. who is locking users in?
it seems that microsoft is ‘allowed’ to lock it’s users in, but when people start changing their minds then it is a no holds bars of untruthful (and hypocritical) statements and doublespeak. microsoft still has the larger group of followers, not apple.
i think, though, that the reason people are switching is because of ease. ms is not hard to use- but it does look a little 1980. in fact, a friend of mine, a ms computer programer said it is all based on the old system- nothing new. the .dll folder gets larger and larger. he said that there is nothing new, just make new things work the old way. apple tries to make new things and new and better ways to do it. and vista home selling for $239 at best buy is pricey, and vista ulitmate for $319 is even steeper- and this is after the price drop. but then you can get mac os X for 139. there is no home, better home, business, better business and ultimate.
for me it is ease of use and the simplicity. i never have to defragment and finder does not look like a joke like explorer does and the slot load optical drive. and mac must be doing something right, dell is now doing the backlit keys and all in one units. if they thought that apple was a joke and not worth it- then why are they copying the innovation?
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